Key lessons include:
- Essential marketing terms (and nothing but)
- Calculating true customer value for modern business models
- Analyzing common marketing paths (for companies like threadless and ClassPass)
- Crafting your own marketing funnel
- Improving your strategy and fixing issues
Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.